# Painted Mascara: Release Date, Price, Shades & Where to Buy

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2555-painted-mascara-release-date-price-shades-where
- Published: 2026-10-09T10:25:35.000Z
- Tags: makeup, mascara, painted

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![Painted Mascara tubes in white with brown and black brush-stroke graphics, one open with its black spoolie wand](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/8ae7503f-8d13-4f0b-9e84-2d697308455a.webp)

![White matte mascara tube with a black diagonal brush stroke over the Painted logo and MASCARA label](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/ddedc6c3-d0f0-4df8-ae90-1c14b2644240.webp)

![Before-and-after of a model with dark curly hair wearing Black mascara on one eye, showing defined lashes](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/8625facc-61ee-4b32-9d1b-8bf2559b6ebb.webp)

![Before-and-after of a model with sleek dark hair and hoop earrings, Black mascara lengthening one eye's lashes](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/aa27262c-f705-4b10-9bf1-a5decfe45cac.webp)

![Open white tube with black spoolie wand against a glossy black mascara swatch](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/9c563854-e74d-4ebc-b9d1-15ec216a5670.webp)

Painted Mascara is the US makeup brand's first mascara, a waterproof, vegan formula sold in two shades, Black and Brown. Each shade costs $25 (US) on painted.co, and the online launch is on 17 October 2026. [Painted](https://beauty-talk.club/tags/872-painted), known for its Create Paints, Blush Duos, Highlighters and Canvas palettes, is also offering early access at its first pop-up shop in New York. You can follow the latest [mascara launches](https://beauty-talk.club/tags/185-mascara) on our tag page.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | Painted |
| Product | Painted Mascara |
| Release date | 17 October 2026 (painted.co, online, worldwide) |
| First access | 9–11 October 2026 (Painted pop-up shop, 262 Mott St, New York, limited supply) |
| Price | $25 (US); £20 (UK); A$37 (Australia) per shade |
| Availability | painted.co, with international shipping |
| Shades | Black, Brown |
| Size | 8 g |
| Formula | Waterproof, vegan, cruelty-free (per Painted) |

## Release Date

Painted Mascara launches on **Saturday 17 October 2026** on painted.co at 2pm PST / 5pm EST in the US and 10pm BST in the UK. In Australia it launches at 7am AEST on Sunday 18 October 2026. Before that, Painted is selling an **early release in person** at its first pop-up shop, at 262 Mott St, New York, NY. The pop-up runs from 9 to 11 October 2026, 10am–8pm, and Painted says supply is limited. As of 9 October 2026, the product pages show the mascara as "coming soon" with a pre-registration option.

## Price

-   **US:** $25.00 per shade
-   **UK:** £20.00 per shade
-   **Australia:** A$37.00 per shade
-   **Other countries:** priced in local currency at checkout on painted.co

## Shades

Painted offers **two shades** of the same mascara:

-   **Black:** Painted describes it as the choice for "a bolder, more defined look."
-   **Brown:** described by the brand as the option "when you want something a little softer." Our guide to [brown mascara](https://beauty-talk.club/posts/1681-what-best-brown-mascara) covers how brown formulas differ from black.

The brand's before-and-after photos show both shades on four models. Its swatches show the wand and the formula.

## Where to Buy

*Checked 9 October 2026: both shades are listed on painted.co as "coming soon" with pre-registration, and are not yet available to buy online.*

-   **US:** [painted.co Black](https://painted.co/products/mascara-black) ($25), [painted.co Brown](https://painted.co/products/mascara-brown) ($25). We found no listings at Sephora, Ulta Beauty or other retailers.
-   **UK:** painted.co (£20). We found no UK retailer listings.
-   **Europe:** painted.co ships internationally, with prices in local currency at checkout. We found no retailer listings.
-   **Other markets:** painted.co (Australia A$37). Availability varies by region, and more international stockists may be added.

## What Makes the Painted Mascara Different?

-   It is **Painted's first mascara**, joining a lineup built around Create Paints, Blush Duos, Highlighters and Canvas palettes.
-   The two shades use **different pigments**. Black lists iron oxide black (CI 77499), and Brown lists D&C Black 2 (CI 77266, nano).
-   The launch is staged, with an **in-person early release** at Painted's first-ever pop-up shop before the worldwide online drop.

For another recent mascara release, see the [Too Faced Holiday 2026 collection](https://beauty-talk.club/posts/2129-too-faced-holiday-collection-revealed-new-palettes-lip-oils-mascara-plumper-duos), which includes a mascara.

## Formula and Packaging

-   **Painted Mascara in Black:** Key ingredients include acrylates copolymer, synthetic beeswax, carnauba wax and iron oxide black. According to Painted, the formula gives "stretched-out, feathery length with clean definition and no clumps." It comes in an 8 g white tube with Painted's brushstroke logo.
-   **Painted Mascara in Brown:** It has the same base of acrylates copolymer, synthetic beeswax and carnauba wax. The brand describes it as smooth and buildable, keeping lashes "lifted, separated." It comes in the same 8 g white tube.

## How to Apply

Painted says to start at the lash base and wiggle the wand side to side while sweeping up to the tips. You can build it in light layers and use the wand tip for inner, outer and lower lashes. To remove it, Painted recommends a waterproof eye-makeup remover, wiped away gently without rubbing.

## Sources

-   Painted, [Mascara — Black product page](https://painted.co/products/mascara-black)
-   Painted, [Mascara — Brown product page](https://painted.co/products/mascara-brown)
-   Painted, Instagram launch announcement (9 October 2026)

![Spoolie wand on a white cap beside a shiny black mascara smear on a white surface](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c846c96b-4ea4-42db-a1b0-93a9484d6d2b.webp)

![White matte mascara tube with a deep brown diagonal brush stroke across the Painted logo](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/9baa7f8e-57c5-464e-bf96-a902dd73d4c2.webp)

![Before-and-after of a model with long dark hair showing the Brown shade on the lashes](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/784a7166-af96-449b-9256-22052717009f.webp)

![Before-and-after of a model with green eyes and wavy brown hair wearing the Brown shade](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/36fc5ca5-48e4-4d14-8a2a-8a9ca4745d0a.webp)

![Open tube with brown-coated spoolie wand in front of a broad brown mascara swatch](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/e5914819-4be0-4811-a223-62e261f61e2c.webp)