# Mini Brands Ulta Beauty Capsule Series 2: Release Date, Price, Products & Where to Buy - Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage - URL: https://beauty-talk.club/posts/2552-mini-brands-ulta-beauty-capsule-series-2 - Published: 2026-10-09T07:57:32.000Z - Tags: ulta, minibrands, collectibles --- ![Mini Brands Ulta Beauty Capsule Series 2 collectible toy capsule, a red, white and orange ball with ZURU logo and $9.99 tag](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/73f87b47-15f1-4ea8-9cb0-4ca3df9b3aeb.webp) ![Mini Brands miniature replica of the white Beekman 1802 Oh! Mega Milky Oil dropper bottle, a fermented barrier boosting facial oil with gingham label](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/d5e3bc74-fc3e-4ffe-9cfa-eadb7f2bec4b.webp) ![Mini Brands miniature replica of the frosted white Beekman 1802 Bloom Cream daily moisturizer bottle with grey and yellow gingham accent](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/4b780e36-d1b8-4cb7-aa04-b10a793e25b1.webp) ![Mini Brands miniature replica of the Benefit Benetint bottle with red liquid tint, white cap and pink oval label](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/6a22457f-18d1-4ae0-ac79-23fbecbae708.webp) ![Mini Brands miniature replica of an open pink Benefit compact with mirror showing Hoola bronzer powder in a warm tan shade](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/d1cb063e-bc56-4fe4-aee2-062c093c1163.webp) Mini Brands Ulta Beauty Capsule Series 2 is a collectible toy capsule with five surprise mini Ulta Beauty product replicas and a collector's guide. The [ZURU Mini Brands](https://beauty-talk.club/tags/868-minibrands) capsule costs $9.99 and is listed as "New" and "Only at Ulta" at [Ulta Beauty](https://beauty-talk.club/tags/70-ulta), where it was on sale in the US by 8 October 2026. The minis are display collectibles, not full cosmetics meant for use. **Updated 9 October 2026:** in stock online at Ulta Beauty (US); in-store pickup shows as unavailable on the listing. ## Quick Facts | Detail | Info | | --- | --- | | Brand | Mini Brands (ZURU) | | Product | Mini Brands Ulta Beauty Capsule Series 2 | | Release date | On sale at Ulta Beauty US by 8 October 2026 (official launch date not announced) | | Price | $9.99 (US) | | Availability | Ulta Beauty US online; listed as "Only at Ulta" | | Contents | 5 surprise minis + 1 collector's guide | | Minis to collect | 75 | | Rarity levels | Rare, luxury, iconic, legendary | | Age warning | Not for children under 3 (small parts) | ## When Did the Mini Brands Ulta Beauty Capsule Series 2 Launch? Mini Brands hasn't announced an official release date for the Mini Brands Ulta Beauty Capsule Series 2. The capsule was listed and in stock at Ulta Beauty US by 8 October 2026. On the same day, an "available now at Ulta" post about it circulated on Instagram. ## Price The capsule costs **$9.99** at Ulta Beauty in the US. Ulta lists free standard shipping on orders over $35. No UK or other international pricing has been published. ## What's Inside Ulta's listing confirms each capsule contains: - **5 surprise mini Ulta Beauty products**, chosen at random - **1 collector's guide** for tracking the set and the rare, luxury, iconic and legendary minis Ulta describes the full series as **75 minis to collect**, spanning makeup, skincare, haircare and beauty accessories at several rarity levels. Ulta hasn't published sizes or odds for individual minis. ## Products Shown Ulta's listing images show these minis as examples. They are not the full list of 75: - **Beekman 1802** Oh! Mega Milky Oil and Bloom Cream - **Benefit** Benetint, Hoola bronzer and The POREfessional - **Daise** Hello Daise Raspberry & Mint Fragrance Body Mist and Cherry Glow Exfoliating Body Scrub The full-size versions are covered under our [Benefit Cosmetics](https://beauty-talk.club/tags/72-benefitcosmetics) and [Beekman 1802](https://beauty-talk.club/tags/200-beekman1802) tags. Beekman 1802 also has a holiday release, the [Beekman 1802 Kindness Cafe Advent Calendar](https://beauty-talk.club/posts/2492-beekman-1802-kindness-cafe-holiday-advent-calendar). The capsule is not the same product as the **Ulta Beauty x Mini Brands Pops Plush Keychains**, which are also $9.99 and sold separately at [Ulta Beauty](https://www.ulta.com/p/ulta-beauty-x-mini-brands-pops-plush-keychains-pimprod2054761?sku=2645122). ## Where to Buy - **US:** [Ulta Beauty](https://www.ulta.com/p/mini-brands-ulta-beauty-capsule-series-2-pimprod2062724?sku=2661145) ($9.99), item 2661145 - **UK:** Not yet confirmed - **Europe:** Not yet confirmed - **Other markets:** availability varies by region; more international stockists may be added. *Checked 9 October 2026:* in stock and ready to ship online at Ulta Beauty (US); in-store pickup shown as unavailable; no other retailer listing found. For more Ulta Beauty holiday releases, see the [Ulta Beauty 25 Days of Beauty Advent Calendar 2026](https://beauty-talk.club/posts/2484-ulta-beauty-25-days-beauty-advent-calendar). ## What Makes the Mini Brands Ulta Beauty Capsule Series 2 Different? - **Second series:** Ulta calls it the next series of Mini Brands Ulta Beauty, with all-new minis. - **Multi-brand mix:** the 75 minis cover makeup, skincare, haircare and beauty accessories from brands Ulta stocks. - **Tiered rarity:** the collector's guide sorts minis into rare, luxury, iconic and legendary levels. ## Format and Packaging - **Minis:** according to Ulta, the set includes real liquid, scented and working minis made to look like the full-size products. - **Capsule:** each capsule is a blind pack, so buyers don't know which five minis they'll get until they open it. - **Audience and safety:** Ulta aims the capsule at tween, teen and adult beauty fans who collect and display. The listing carries a choking-hazard warning for small parts and says it is not for children under 3. ## Sources - [Ulta Beauty product listing](https://www.ulta.com/p/mini-brands-ulta-beauty-capsule-series-2-pimprod2062724?sku=2661145): Mini Brands Ulta Beauty Capsule Series 2 (item 2661145), checked 9 October 2026 - "Available now at Ulta" Instagram post, 8 October 2026 - Ulta Beauty listing for the Ulta Beauty x Mini Brands Pops Plush Keychains ![Mini Brands miniature replica of the frosted Benefit The POREfessional pump bottle with deep brown liquid and pink circle graphics](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/3308fede-60ef-4e96-9f55-5ec91a66da3e.webp) ![Mini Brands miniature replica of the pink flower-shaped Hello Daise Raspberry & Mint Fragrance Body Mist bottle, 100 mL, with yellow text](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/b74b4f29-513c-422c-976a-a17bbf74e67d.webp) ![Mini Brands miniature replica of the pink Daise Cherry Glow Exfoliating Body Scrub jar, 510 g, with flower-embossed lid and yellow lettering](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/6aba5457-2767-432a-be0e-f32fe0a45cc1.webp)