# rom&nd Dear Bestie 10th Anniversary 2026: Release Date, Products, Shades & Prices

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2481-rom-nd-dear-bestie-10th-anniversary
- Published: 2026-10-05T19:21:47.000Z
- Tags: makeup, kbeauty, romand

---

![Rom&nd Dear Bestie collection with cake-themed boxes, palettes, tints, cherry charms and a brown bow vanity case on pink](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/794fc991-9901-4d73-8bdb-5260d98e78d3.webp)

![Two Dear Bestie 20-shade palettes, one pink with peachy neutrals and one brown with rosy mauves, floating with heart toppers](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/443bfecd-b1d3-4a42-aa71-0fe83197692f.webp)

![Dear Bestie sets 01 Warm Bestie and 02 Cool Bestie, each with Milk Berry, Mu Grape, Cinnamon Apple tints and a palette](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c413337d-f01b-4fa3-bd2b-e5c4b23233c8.webp)

![Dear Bestie palettes 01 Peach Shade in pink case and 02 Peony Fog in brown case displayed on frosted white cakes](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/db259760-ffe5-499c-b62e-b567a4ba2c09.webp)

![Juicy Lasting Tints 45 Milk Berry, 46 Mu Grape and 47 Cinnamon Apple dripping glossy colour over pink layer cake slices](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/e14397f0-5cdb-4cff-b567-2eada7fec78e.webp)

Korean makeup brand **rom&nd** will release three limited **10th Anniversary** products in Japan on **10 October 2026**. The launch is tied to its **Dear Bestie** pop-up at Tokyu Plaza Omotesando "Omokado" in Tokyo, which runs until 28 October 2026. The line-up includes three new **Juicy Lasting Tint** shades priced at 1,320 yen each, a 20-shade eyeshadow palette, and a boxed set called the Mega Edition.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | rom&nd (rom&nd Japan) |
| Collection | Dear Bestie 10th Anniversary |
| Release date | 10 October 2026 (Japan) |
| Price | Tints ¥1,320 each (JP, tax incl.); palette and Mega Edition not yet announced |
| Availability | Japan; US, UK and international not yet confirmed |
| Products | Juicy Lasting Tint, Better Than Palette Bestie Edition, Mega Edition |
| Tint shades | 45 Milk Berry, 46 Mu Grape, 47 Cinnamon Apple |
| Palette versions | 01 Peach Shade (warm), 02 Peony Fog (cool) |
| Pop-up | 10–28 October 2026, Omokado 3F, Omotesando |

## What's New

rom&nd Japan describes the anniversary edition as "pink, hearts and flutters." The tagline **Dear Bestie** refers to the brand's longtime customers, whom rom&nd calls its "bestie." Creator **Min Saerom** launched the brand in Korea in September 2016. rom&nd introduced the Juicy Lasting Tint in Japan in 2019.

The three products are:

-   **10th Anniversary THE JUICY LASTING TINT**: three new **shades**, 45 Milk Berry, 46 Mu Grape and 47 Cinnamon Apple. Each costs **1,320 yen**, the same as the regular shades.
-   **BETTER THAN PALETTE Bestie Edition**: a **20-shade eyeshadow palette**. According to rom&nd, it collects popular colours from the brand's first ten years. It comes in a warm version (01 Peach Shade) and a cool version (02 Peony Fog). Price not yet announced.
-   **10th ANNIVERSARY MEGA EDITION**: all three tints plus one palette, packed in a limited cake-style box. 01 Warm Bestie contains Peach Shade and 02 Cool Bestie contains Peony Fog. Price not yet announced.

## Key Details: The Pop-Up

The **Dear, Bestie 10th rom&nd birthday party** pop-up runs from 10 to 28 October 2026 in the third-floor pop-up space at Tokyu Plaza Omotesando "Omokado." Entry is free.

The venue includes:

-   a history exhibit covering the brand's ten years
-   birthday-party displays and photo zones
-   a tester zone sorted by rom&nd's **WARM, COOL and MUTE** tone groups
-   purchase gifts and a lucky draw

All three products go on sale at the pop-up first. The tints then roll out to rom&nd's offline stores across Japan.

**How to visit:**

-   **11:00–16:00:** advance reservation required. Book a date, time slot and party size through rom&nd Japan's reservation page.
-   **16:00–20:00:** register for the walk-in queue at the entrance on the day.
-   **Visit length:** about 30 minutes per visit is suggested.
-   **No waiting outside:** the brand asks visitors not to queue around the venue the night before or early in the morning.
-   **Gifts and stock:** purchase gifts and products are limited and end when they run out.

## Receipt Campaign

Shoppers in Japan can enter a receipt campaign until **28 October 2026**. To qualify, buy at least **1,000 yen** (tax incl.) of rom&nd products in one transaction at a physical store, then submit the receipt. There are **500 winners**, and prizes include 10th-anniversary items. Online store purchases are not eligible, and receipts from the pop-up count.

## Where to Buy

-   **US:** Not yet confirmed
-   **UK:** Not yet confirmed
-   **International:** Japan only. The products launch at the Omotesando pop-up, and the tints then go to rom&nd offline stores in Japan. No online retailer listings have been confirmed.

## Sources

-   rom&nd Japan official 10th anniversary site (Dear Bestie)
-   rom&nd Japan press releases via PR TIMES (Korea Ginseng Corporation Japan)
-   rom&nd Japan on Instagram (@romand\_jp)
-   Hancosme, rom&nd 10th anniversary pop-up guide

![Giant pink tiered cake display marked 10th and rom&nd 10th Anniversary, with Dear Bestie heart topper and product cutouts](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/16150138-bfbf-4108-91e3-c76c2d6a582e.webp)

![Pink Dear Bestie counter with whipped-cream heart, palettes, tints and a bakery case of pouches, brushes and cake charms](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/08a28831-97cd-45ec-9524-c18e352e3871.webp)

![Dear Bestie pop-up counter with tiered tint cake display labelled cool, palettes, heart mirrors and Thank You heart signs](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/5dc52b9b-5256-4f7c-8d90-82da209b697f.webp)