# Vitamasques Strawberry Gelato Maxi Glaze: Price & What's New

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2468-vitamasques-strawberry-gelato-maxi-glaze
- Published: 2026-10-05T14:44:13.000Z
- Updated: 2026-10-05T14:49:03.000Z
- Tags: skincare, lipcare, vitamasques

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![Gold Vitamasques Lip Maxi Glaze tube in Strawberry Gelato with a pink shade label on a plain white background](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/4fc599a8-3b2a-40f4-9f77-26f98eacfbed.webp)

![Gold Vitamasques Strawberry Gelato Maxi Glaze tube beside a glossy sheer pink swatch against a blue cloudy sky](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/636b7cc3-3958-4239-bbd5-b0ed2701c4bd.webp)

![Smiling model applying the glossy pink tint with the tube's gold ball-tip applicator, blue sky behind](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/bd30cf43-5608-4474-87d6-897aa28c0601.webp)

![Strawberry Gelato Maxi Glaze tube floating with pink gelato scoops and fresh strawberries against a blue sky](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/e3470857-8137-4914-84ab-405db198fa65.webp)

![Close-up of glossy sheer pink gel texture swirls with a white label reading Strawberry Gelato in the centre](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/ce52718d-0e9f-4e4c-b43a-2a51acbbdc7c.webp)

Vitamasques has added **Strawberry Gelato Maxi Glaze**, a sheer pink tinted lip treatment priced at **$9.99**, to its Maxi Glaze line as a Target exclusive. The brand announced it on Instagram on 4 October 2026, and it is already listed on Target.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | Vitamasques |
| Product | Lip Maxi Glaze – Strawberry Gelato |
| Release date | Available now (announced 4 October 2026) |
| Price | $9.99 (US) |
| Availability | Target exclusive (US) |
| Size | 0.5 fl oz |
| Shade | Strawberry Gelato (sheer pink) |
| Finish | Glossy, high shine |
| Scent | Strawberry Gelato |
| Origin | Made in Korea |

## What's New

Strawberry Gelato is the newest shade in the **Maxi Glaze** family. It joins four shades already sold at Target, each also priced at $9.99:

-   Vanilla Gelato
-   Pink Marshmallow
-   Berry Macaron
-   Cocoa Crème

Vitamasques says it had been teasing the shade for months before the launch. The brand's announcement describes it as having sheer colour, intensive hydration and a sweet Strawberry Gelato scent. It also tagged the post #limitededition. Neither Vitamasques nor Target has said how long the shade will be sold.

## Key Details

Target describes the formula as a cross between a **lip mask** and a **gloss**. According to the listing, it has a **butter-balm texture** that is cushiony and non-sticky, and it leaves a sheer, glossy pink tint.

The listing names these key ingredients:

-   **Multi-Molecular Hyaluronic Complex**
-   **Soluble collagen**
-   **Multi-Peptide Complex**
-   **Ceramides**
-   **Shea, mango and cupuaçu butters**

## What the Brand Says

According to the Target listing, the formula contains a **Maxi-Lip complex** that is "designed to increase lip volume by +40% and boost hydration by +60% with consistent daily use." The brand says the plumping effect comes from hydration and peptides "with no sting," rather than from a tingling agent.

The listing also describes the product as **cruelty-free** and **dermatologist tested**. Because the listing is new, it has no customer reviews yet.

## How to Use

The tube has a **cooling metal applicator tip**, which Target says stays cold to the touch for a soothing, depuffing feel. According to the listing, the sheer pink shade can be worn:

-   **On its own** for a sheer tint and high shine.
-   **Layered over lip liner**.

The brand's volume and hydration claims are based on consistent daily use.

## How It Compares with Previous Releases

Strawberry Gelato has the same $9.99 price and 0.5 fl oz size as the existing Maxi Glaze shades at Target. The differences are its juicy pink tint and strawberry scent. It is also the second "Gelato" shade in the range, after Vanilla Gelato.

## Where to Buy

-   **US:** [Target](https://www.target.com/p/vitamasques-lip-maxi-glaze-strawberry-gelato-0-5-fl-oz/-/A-1010918806) ($9.99), exclusive
-   **UK:** Not yet confirmed
-   **International:** Not yet confirmed

## Sources

-   Target product listing: [Vitamasques Lip Maxi Glaze – Strawberry Gelato](https://www.target.com/p/vitamasques-lip-maxi-glaze-strawberry-gelato-0-5-fl-oz/-/A-1010918806) (checked 5 October 2026)
-   Vitamasques official Instagram announcement (4 October 2026)