# Giovanni Professional Collection: Products, Prices & What's New - Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage - URL: https://beauty-talk.club/posts/2379-giovanni-professional-collection - Published: 2026-10-02T09:50:12.000Z - Tags: haircare, giovanni, styling --- ![Giovanni Professional lineup of seven black-and-gold products on a glossy backstage counter with vanity mirror lights.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/822314eb-2963-4040-a936-a043b613124c.webp) ![Giovanni Professional serum, elixir and shampoo standing upright beside a tipped conditioner on a reflective surface.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/b43c482d-adf7-4825-85cf-96c991b4acbb.webp) ![Model with long wavy caramel hair hangs head over a black chair, holding the Professional Elixir and Hair Serum.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/f3179db1-9d7f-479b-a0bd-e771a24a43a6.webp) ![Flat lay of Giovanni Professional gel and serum among scissors, combs, clips and instant photos on a pale surface.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/97dab2a6-00bd-4169-a62f-579f48275110.webp) ![Giovanni Professional Shampoo, Conditioner, Leave-In Elixir and Smooth & Silky Hair Serum lined up on white.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/0c525a28-9c3a-44b5-893a-2df8c92345f4.webp) Giovanni's Professional Collection is a new line of eight hair care and styling products built around Rice Milk, Silk Extract and Silk Protein. Prices run from $11.99 to $21.99 (US). The collection went on sale at giovannicosmetics.com in late September 2026, with the Texturizing & Finishing Hair Spray still listed as coming soon. Giovanni says the line was "created with stylists in mind" and is rooted in founder **Giovanni J. Guidotti's family salon heritage**. It carries the brand's tagline, *"The Hair Care Brand of the Entertainment Industry."* ## Quick Facts | Detail | Info | | --- | --- | | Brand | Giovanni | | Collection | Giovanni Professional Collection | | Release date | On sale at giovannicosmetics.com in late September 2026 (US); official launch date not announced | | Price | $11.99–$21.99 per product (US) | | Availability | giovannicosmetics.com (US) | | Products | Shampoo, conditioner, leave-in, serum, gel, cream, pomade, hair spray (coming soon) | | Sizes | Shampoo and conditioner: 13.5 oz and 24 oz | | Systems | Silk-Gloss, Sleek Hold, Lived-In Texture: $51.96–$53.96 (US) | | Key ingredients | Rice Milk, Silk Extract, Silk Protein | | Fragrance | Green pear, cantaloupe, lily, jasmine, tonka bean | ## When Did the Giovanni Professional Collection Launch? Giovanni hasn't announced an official release date. The collection went on sale at giovannicosmetics.com in late September 2026 in the US, following an early-access launch mentioned on the brand's Silk-Gloss System page. The site now carries a "Now Available: The Giovanni Professional Collection" banner. ## Price In the US, individual products cost $11.99 to $13.99, and the 24 oz shampoo and conditioner cost $21.99 each. The Hair Spray's price has not yet been announced, and no UK or European prices have been confirmed. It arrives in the same season as other new hair care launches in our [beauty news](https://beauty-talk.club/beauty-news) coverage: - The [e.l.f. Never Thirsty Mini Shampoo & Conditioner](https://beauty-talk.club/posts/2473-elf-never-thirsty-mini-shampoo-conditioner) costs $3 each for 1.7 fl oz. - The [Living Proof Perfect Hair Day Frosted Fig Dry Shampoo](https://beauty-talk.club/posts/2349-living-proof-perfect-hair-day-frosted-fig-dry) costs $33 for 5.5 oz. - The [Crown Affair The Vault Holiday 2026 Hair Care Set](https://beauty-talk.club/posts/2351-crown-affair-vault-holiday-hair-care-set) costs $272. ## The Three 4-Step Systems Each system pairs the 13.5 oz Shampoo and Conditioner with two styling products. Each one costs exactly what its four products cost separately, so the systems are a **convenient bundle**, not a discount. - **[Silk-Gloss System](https://giovannicosmetics.com/products/silk-gloss-system)** ($52.96): Leave-In Elixir + Smooth & Silky Serum. Giovanni says it is for glossy "glass hair". - **[Sleek Hold System](https://giovannicosmetics.com/products/sleek-hold-system)** ($53.96): Strong Hold Gel + Pomade. Giovanni says it is for slick-backs, sleek ponytails, buns and defined edges. - **[Lived-In Texture System](https://giovannicosmetics.com/products/lived-in-texture-system)** ($51.96): Strong Hold Gel + Texturizing Cream. Giovanni says it is for waves, curls and layers. Giovanni's site also offers a **Build Your Own Professional Bundle** option for mixing your own set. ## Products ### Professional Shampoo 13.5 oz $13.99, 24 oz $21.99. On top of the core ingredients, it adds Niacinamide, Biotin, Peptides, and Coconut, Argan and Jojoba Oils. According to Giovanni, these help nourish, smooth and soften strands without stripping them. The brand also says the shampoo is Laureth Sulfate-free, colour-safe and Leaping Bunny certified cruelty-free. ### Professional Conditioner 13.5 oz $13.99, 24 oz $21.99. Giovanni says it is colour-safe and made without phthalates, parabens, artificial dyes, mineral oil, propylene glycol or "harmful sulfates". ### Leave-In Hair Conditioning & Styling Elixir $11.99. According to Giovanni, it detangles and tames frizz and static. The brand says it also adds heat protection and humidity resistance and improves the look of split ends. ### Smooth & Silky Hair Serum $12.99. Giovanni says it gives a sleek, glossy finish with **450°F thermal protection** and humidity protection. The brand describes it as vegan and cruelty-free. ### Strong Hold Hair Styling Gel $11.99. Giovanni says it is for sculpted styles, sleek ponytails and polished edges, with a flexible formula that doesn't leave stiffness, crunch or flakes. ### Texturizing, Styling & Defining Cream $11.99. According to Giovanni, it gives soft definition, controlled texture and frizz control. The brand says it can be used to refine waves, define curls or smooth layered styles. ### Hair Styling Pomade $13.99. Giovanni says it offers a flexible, medium hold that smooths edges and flyaways. ### Texturizing & Finishing Hair Spray Price not yet announced (coming soon). Giovanni says it will give extreme, humidity-resistant hold with volume and texture. ![Giovanni Professional Shampoo, Conditioner, Strong Hold Hair Styling Gel and Hair Styling Pomade jar on white.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/e75f5bd9-b14c-4d0e-8ba7-693686a2080a.webp) ![Giovanni Professional Shampoo, Conditioner, Texturizing & Defining Cream and Strong Hold Gel in black tubes and bottles.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/8db3a9fd-d0ec-4b47-8b1d-c47f69c32b34.webp) ![Giovanni Professional Shampoo in a black 13.5 fl oz bottle with gold script and white lettering.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/91dc3b7a-9454-450e-b177-ac3e4551f10b.webp) ![Giovanni Professional Conditioner in a matching black 13.5 fl oz bottle with gold and white label text.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/346e0441-e4e2-49e1-b12e-0388c5a43bdf.webp) ![Giovanni Professional Leave-In Hair Conditioning & Styling Elixir in a shorter black 8.5 fl oz bottle.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/0431774c-c2fa-407a-9056-3f54f4fcbc4f.webp) ## Where to Buy - **US:** Giovanni sells each product on its own site: - [Shampoo](https://giovannicosmetics.com/products/professional-shampoo-2-sizes) ($13.99 / $21.99) - [Conditioner](https://giovannicosmetics.com/products/professional-shampoo-2-sizes-copy) ($13.99 / $21.99) - [Leave-In Elixir](https://giovannicosmetics.com/products/professional-leave-in-hair-conditioning-styling-elixir) ($11.99) - [Smooth & Silky Serum](https://giovannicosmetics.com/products/professional-smooth-silky-hair-serum) ($12.99) - [Strong Hold Gel](https://giovannicosmetics.com/products/strong-hold-hair-styling-gel) ($11.99) - [Texturizing Cream](https://giovannicosmetics.com/products/professional-hair-texturizing-styling-defining-cream) ($11.99) - [Styling Pomade](https://giovannicosmetics.com/products/giovanni%C2%AE-professional-hair-styling-pomade) ($13.99) - [Hair Spray](https://giovannicosmetics.com/products/professional-texturizing-finishing-hair-spray) (coming soon)Ulta, Target, Walmart and Amazon: not yet confirmed. - **UK:** Not yet confirmed - **Europe:** Not yet confirmed - **Other markets:** availability varies by region; more international stockists may be added. ## What Makes the Giovanni Professional Collection Different? - Every product shares one signature fragrance. Giovanni describes it as crisp green pear, cantaloupe and fresh botanical notes, layered with lily and pineapple, then coconut, jasmine and tonka bean. - Each of the three 4-step systems costs exactly what its four products cost separately. - The seven published US ingredient lists share the same base: rice starch, corn silk extract, niacinamide, biotin, two peptides, coconut, argan and jojoba oils, and hydrolyzed keratin. ## Formula Details Each product title highlights **Silk Extract, Keratin and Rice Milk**. On Giovanni's US ingredient lists, these appear as: - Oryza Sativa (Rice) Starch - Zea Mays (Corn) Silk Extract - Hydrolyzed Keratin The Texturizing Cream also lists Hydrolyzed Rice Protein. Giovanni notes that its ingredient lists apply to US distribution only and may change over time. ## How to Use Giovanni directs you to massage the shampoo into wet hair from roots to ends and rinse. Then work the conditioner through, leave it on for 3 minutes and rinse. The Leave-In Elixir is combed through damp hair, while the serum, gel, cream and pomade go on damp or dry hair before styling. ![Giovanni Professional Smooth & Silky Hair Serum in a slim black 4 fl oz pump bottle.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/d3c4ffd9-f5e2-4cb9-84d9-81497261906b.webp) ![Giovanni Professional Strong Hold Hair Styling Gel in a black 6.8 fl oz squeeze tube with gold accents.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c8b02879-5d04-467f-8c0b-571dab1012b9.webp) ![Giovanni Professional Hair Styling, Texturizing & Defining Cream in a tall black 6 fl oz tube.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/873eb670-7e41-4939-94c9-e566b7f62cf8.webp) ![Giovanni Professional Hair Styling Pomade, medium hold, in a squat black 3 oz jar with gold text.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/84f4f019-b0aa-463a-aa2e-65d7e3e8278b.webp) ![Giovanni Professional Texturizing & Finishing Hair Spray, extreme hold, in a tall black aerosol can.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/0c401b79-2248-4a13-a54d-1c381ea40e1d.webp) ## Sources - Giovanni product pages: [Professional Shampoo](https://giovannicosmetics.com/products/professional-shampoo-2-sizes), [Professional Conditioner](https://giovannicosmetics.com/products/professional-shampoo-2-sizes-copy), [Smooth & Silky Hair Serum](https://giovannicosmetics.com/products/professional-smooth-silky-hair-serum) - Giovanni system pages: [Silk-Gloss System](https://giovannicosmetics.com/products/silk-gloss-system), [Sleek Hold System](https://giovannicosmetics.com/products/sleek-hold-system), [Lived-In Texture System](https://giovannicosmetics.com/products/lived-in-texture-system) - Giovanni styling product pages: [Leave-In Elixir](https://giovannicosmetics.com/products/professional-leave-in-hair-conditioning-styling-elixir), [Strong Hold Gel](https://giovannicosmetics.com/products/strong-hold-hair-styling-gel), [Texturizing Cream](https://giovannicosmetics.com/products/professional-hair-texturizing-styling-defining-cream), [Styling Pomade](https://giovannicosmetics.com/products/giovanni%C2%AE-professional-hair-styling-pomade)