# IT Cosmetics Hello Brow Multi-Bristle Tinted Brow Pen: Shades, Price & What's New

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2283-cosmetics-hello-brow-multibristle-tinted-brow-pen-shades-price-whats-new
- Published: 2026-09-28T18:59:20.000Z
- Tags: makeup, IT Cosmetics, brows

---

![IT Cosmetics Hello Brow pen in silver with white multi-bristle tip, wrapped by a wavy brown multi-line swatch on white.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/ec7946d6-1e06-4235-8945-c1829bca8e52.webp)

![Close-up of the multi-bristle brow pen tip drawing fine grey hair-like lines, labelled soft-tip applicator for precision.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/6dbabdac-82b1-4ad1-8404-6b6f4acbe6cf.webp)

![Light brown multi-line strokes crossing on pale background with text: natural, hair-like strokes; builds, shapes & defines.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/1bc65375-a288-4833-bc22-8d74d3e58446.webp)

![Smiling model with defined dark brows holds a silver IT Cosmetics pen beside consumer test stats of 92% and 91%.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/ee0b8e9a-92df-47d1-8a11-5626c58aa1ac.webp)

![Four-step brow tutorial on a close-up eye: prep, fill with upward flicks, shape through arch, and define the tail.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/617cf77b-6a83-447f-912e-b205944c1baf.webp)

**IT Cosmetics** has launched the **Hello Brow Multi-Bristle Tinted Brow Pen**, a liquid brow pen with a **multi-bristle, soft-tip applicator**, priced at **$26 (US)** at IT Cosmetics and Ulta. On itcosmetics.com it is listed as the *Hello Brow Multi-Bristle Brow Pen*. The brand says it is designed to create hair-like strokes and fill sparse areas. Ulta lists the pen as new and in stock, and German beauty news reported the launch on 28 September 2026.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | IT Cosmetics |
| Product | Hello Brow Multi-Bristle Tinted Brow Pen |
| Release date | Not yet announced |
| Price | $26 (US) |
| Availability | On sale now in the US: IT Cosmetics, Ulta |
| Shades | 4 |
| Size | 1.5 ml / 0.05 fl oz |
| Finish | Waterproof, transfer-resistant |
| Key ingredients | Castor oil, panthenol (pro-vitamin B5) |

## What's New About Hello Brow?

A classic single-tip brow pen draws one line per stroke. Hello Brow's **multi-bristle tip** is designed to lay down several fine, hair-like strokes at once for filling, shaping and defining. According to IT Cosmetics, the formula uses **pure micro-pigments** for true-to-tone colour and a waterproof, transfer-resistant finish. The brand describes it as **buildable**, from a soft, natural look to more intensity.

The pen also includes brow-conditioning ingredients. According to the brand:

-   **Castor oil** softens, conditions and nourishes brow hairs for healthier, fuller-looking brows
-   **Panthenol (pro-vitamin B5)** is a humectant that helps hydrate, smooth and strengthen brow hairs

The full ingredient list on Ulta also includes hyaluronic acid and biotinoyl tripeptide-1.

IT Cosmetics says consistent use improves the appearance of brow density over time. In the brand's consumer study, **92%** agreed brows look fuller, **91%** agreed the colour lasts all day, and **91%** agreed it's easy to use. The brand's before-and-after images show results on thinning, sparse and over-plucked brows.

## The Shades

Hello Brow comes in four shades, each matched to a hair colour:

-   **Universal Blonde**: medium to light blonde hair
-   **Universal Taupe**: medium to light brown hair
-   **Universal Brown**: black or dark brown hair
-   **Black Brown**: black hair

![Golden castor oil and clear panthenol gel textures side by side under the heading Brow-Loving Ingredients.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/a62c5fd3-8462-487d-9d36-5117c3f43d06.webp)

![Blonde model Alison in a beige turtleneck and silver cuff wears Universal Brown on softly defined brows.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/292f30a6-dd74-4731-a87f-8ae4d4687c59.webp)

![Handwritten-labelled multi-line swatches of four shades: Black Brown, Universal Brown, Universal Taupe, Universal Blonde.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/c711bcb4-a9e4-42db-aeca-15878aef8191.webp)

![Grid of real before-and-after brow close-ups on four people showing Universal Blonde, Taupe, Brown and Black Brown.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/b0ec2b35-0b41-426e-8c50-90832117ea78.webp)

![Before-and-after brow close-ups for thinning, sparse and over-plucked brows under the heading Made for All Brow Types.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/bc5d1b6b-0f0d-493b-ace3-8ec69d1087dd.webp)

## How to Use the Multi-Bristle Brow Pen

IT Cosmetics recommends a four-step routine:

1.  **Prep:** Start with a clean, dry brow area for the best pigment adherence.
2.  **Fill:** At the front of the brow, hold the pen horizontally and use upward flicking motions that follow your natural hair growth.
3.  **Shape:** Continue flicking toward the arch, building intensity as desired.
4.  **Define:** Rotate the pen vertically and extend strokes from the arch to the end of the brow.

**Note:** The routine builds intensity from the front of the brow toward the arch, so a lighter hand at the front and more pressure toward the arch follows the same gradient. Because the formula is buildable, colour can be added in layers.

## How It Compares with Brow Power

IT Cosmetics also makes the **Brow Power** pencil. The brand explains the difference like this:

-   **Brow Power** is a brow pencil and brush for shaping and defining. It's long-lasting and budge-proof, and it is positioned for **defined brows**.
-   **Hello Brow** is a multi-bristle brow pen for shaping and filling. It's long-lasting and waterproof, and it is positioned for **natural, fuller brows**.

In the brand's positioning, Brow Power targets a crisp, sculpted shape and Hello Brow targets a softer, fuller-looking result.

## Where to Buy

-   **US:** [IT Cosmetics](https://www.itcosmetics.com/makeup/eyes-and-brows/hello-brow-multi-bristle-brow-pen/ITC_1290.html) ($26), [Ulta](https://www.ulta.com/p/hello-brow-multi-bristle-tinted-brow-pen-pimprod2062183) ($26)
-   **UK:** Not yet confirmed
-   **International:** Not yet confirmed

We'll update this post as more retailers list the **Hello Brow Multi-Bristle Tinted Brow Pen**.

![Comparison chart of Brow Power pencil and brush versus Hello Brow multi-bristle pen by type, use, benefits and end look.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/09a32f4f-47c1-4193-9d19-23909d14d589.webp)

## Sources

-   [IT Cosmetics: Hello Brow Multi-Bristle Brow Pen product page](https://www.itcosmetics.com/makeup/eyes-and-brows/hello-brow-multi-bristle-brow-pen/ITC_1290.html)
-   [Ulta Beauty: Hello Brow Multi-Bristle Tinted Brow Pen listing](https://www.ulta.com/p/hello-brow-multi-bristle-tinted-brow-pen-pimprod2062183)