# INSBAHA Coven of the Unseen J Series: Products, Shades & What's New

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2258-insbaha-coven-unseen-j-series-products-shades-whats-new
- Published: 2026-09-27T13:49:46.000Z
- Tags: makeup, insbaha, halloween

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![INSBAHA Coven of the Unseen PR box in gunmetal and copper tones with black wax candles, a scroll, powder pearls and lipstick](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/9a114f57-ad26-4f8e-b19b-13e995d491b1.webp)

![Silver sculpted makeup lineup featuring pearl powder compact, lip gloss, cream tube](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/8cad4b4e-85a9-4bbd-a231-2712f3e9a1f3.webp)

![Close-up of a model with smoky purple eyeshadow and glossy lips peering through a black veil under the Coven of the Unseen](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/5526883a-d69b-4bfc-8837-a7fbbe2a66a9.webp)

![Faceted crystal-capped lip cream and shimmery purple gloss tubes lying on sand with flickering flames in the background](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/bcb0412c-07ee-44a3-9173-03dd527c8a99.webp)

![Two Night Star Cluster 6-color eyeshadow palettes with green-black and purple-pastel shades beside sculpted silver brushes](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/530b4620-e479-4525-aa91-5aa6952cbdb5.webp)

Chinese makeup brand **INSBAHA** has announced its Halloween collection, **Coven of the Unseen**, officially named the **J Series**. The release date and price have not yet been announced. The campaign recasts the witch archetype as a modern, self-possessed city dweller rather than a cloaked figure in a castle tower, under the tagline *"Alone, Yet Legion. The Night is Our Noon."* The packaging uses gunmetal and molten-silver finishes with faceted, crystal-like caps. The colors include galaxy purples, obsidian reds and pastel pearl shimmer.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | INSBAHA |
| Collection | Coven of the Unseen (J Series) |
| Release date | Not yet announced |
| Price | Not yet announced |
| Availability | Not yet announced |
| Contents | Lip gloss, lip & cheek cream, eyeshadow palette, powder pearls, brow mascara, PR box |
| Shades | Brow mascara in "Lunar Soil Gray"; powder pearls "C01" |
| Packaging | Gunmetal/antique-silver, sculpted, witchy engraved motifs |

## What's Inside the Coven

The J Series includes six pieces:

-   **Night Starlight Gleam Lip Gloss**: a dual-tone gloss with layered swirls.
-   **Night Obsidian Lip & Cheek Multi-Use Cream**: according to INSBAHA, a breathable, creamy formula that leaves a soft-focus, sheer wash of color on lips and cheeks.
-   **Night Star Cluster 6-Color Eyeshadow Palette**: a six-pan palette shown in at least two colorways. One is an earthy edit of muted olive, khaki, sage, taupe and grey. The other is a celestial edit of lilac, lavender, soft mauve and silver-grey.
-   **Night Mystic Pearls of Powder**: a round, clear-lidded jar of pastel pink, blue, lilac, peach and cream powder pearls (the campaign shows shade **C01**), paired with a slim metal-handled brush. The brand describes the finish as one-tap, soft-focus skin.
-   **Lightweight Soft Mist Eyebrow Mascara**: a new **Lunar Soil Gray** shade in INSBAHA's one-stroke brow-tinting formula.
-   **Coven of the Unseen Limited Edition PR Box**: a tall, castle-like limited-edition box, staged in the campaign with a parchment scroll, black candles and a sculpted hand mirror.

## The Campaign Look

The campaign model wears a smoked-out lilac and lavender eye with a glossy pink lip. The look pairs the lilac-toned palette shades across the lid with a deeper mauve in the outer corner. The multi-color powder pearls are swept over the high points of the face, and the Starlight Gleam gloss goes on the lips.

## Key Details

The **Night Obsidian Lip & Cheek Multi-Use Cream** is designed for both lips and cheeks. According to INSBAHA, its finish is sheer and soft-focus, so it can be applied lightly on the cheeks or layered on the lips for deeper color. Stockist information has not yet been announced; INSBAHA's official channels are expected to carry availability updates.

![Open compact of Night Mystic Pearls of Powder in pastel blue, pink and yellow orbs paired with a soft black powder brush](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/bb22cef7-ca9f-4bea-bda3-b7cc85da8155.webp)

## Sources

-   INSBAHA's Coven of the Unseen (J Series) campaign announcement
-   LookHealthyStore blog post on the INSBAHA Coven of Unseen collection