# r.e.m. beauty Prima Palette: Shades, Price & Where to Buy

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/2257-rem-beauty-prima-palette-shades-price-where-buy
- Published: 2026-09-27T11:46:58.000Z
- Tags: makeup, ulta, rembeauty, eyeshadow
- Part of: [r.e.m. beauty En Pointe Holiday 2026 Collection](https://beauty-talk.club/posts/2392-rem-beauty-en-pointe-holiday-collection)

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![R.e.m. beauty Prima Palette open beside its blue snowflake-print box, showing six pink, mauve, plum and shimmer shades.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/b1a12721-94df-4d65-b8ce-6ca57416c20d.webp)

![Three fingertips swatched with twinkle toes iridescent pink shimmer, leotard dusty pink matte, and center stage rose shimmer.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/f5587f5e-906c-4ecc-9b1c-3746fc0eb303.webp)

![Crushed eyeshadow powders in pink matte, mauve shimmer, plum, and iridescent silver-peach scattered on white.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/5a2104c9-4284-4f73-9069-ce4922acba1b.webp)

![Model in white tulle with blue hair ribbons holds the open Prima Palette showing pink and plum shadows.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/bd9af624-8e23-4f7f-bc2b-f557f8b50da2.webp)

![Close-up of model wearing mauve shimmer eyeshadow, pink blush and glossy lip against a soft blue backdrop.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/7c13af40-f52c-449e-b38a-179c6595c713.webp)

**r.e.m. beauty**, Ariana Grande's clean makeup label, launched **The Prima Palette** on 29 September 2026. It is a limited-edition six-pan eyeshadow palette priced at $44.00 (US) and part of the [r.e.m. beauty En Pointe Holiday 2026 Collection](https://beauty-talk.club/posts/2392). Before the official launch, the palette was available as an **Ulta Beauty app early-access exclusive**. Its ballet-inspired shades come in velvety matte and luminous duochrome finishes.

## Quick Facts

| Detail | Info |
| --- | --- |
| Brand | r.e.m. beauty |
| Product | The Prima Palette |
| Collection | [En Pointe Holiday 2026](https://beauty-talk.club/posts/2392) |
| Release date | 29 September 2026 (Ulta app early access before launch) |
| Price | $44.00 (US) |
| Availability | rembeauty.com, Ulta Beauty (US); limited edition |
| Shades | 6 (3 matte, 3 shimmer/duochrome) |
| Finishes | Velvety matte + luminous duochrome shimmer |
| Highlights | Clean, vegan, cruelty-free (per brand) |

## The Shades: A Six-Step Ballet in Rosy Neutrals

The palette covers a tightly edited range of pinks, mauves and plums:

-   **barre naked**: soft pale pink matte
-   **leotard**: dusty rose matte
-   **take a bow**: rich plum matte
-   **twinkle toes**: a melange swirl of rose gold, lavender and iridescent shimmer
-   **center stage**: shimmering mauve
-   **spotlight**: a high-reflective pink shimmer topper

## Formula Notes

The palette is split into two textures.

-   The three **mattes** (*barre naked*, *leotard*, *take a bow*) are built on a **mica and rice powder base with shea butter**.
-   The three **shimmers** (*twinkle toes*, *center stage*, *spotlight*) use an oil-containing formula with **jojoba seed oil and hydrogenated olive oil unsaponifiables**. They also contain calcium aluminum borosilicate for reflective dimension.

According to r.e.m. beauty, the formula is an Allure Best of Beauty winner. The brand says its proprietary pigment technology delivers **longwearing, ultra-blendable, highly pigmented, one-stroke color with no fallout**.

## How to Wear It

r.e.m. beauty and Ulta suggest a simple layering approach:

1.  **Start soft.** Sweep a lighter matte such as *barre naked* or *leotard* across the lid as a base.
2.  **Build and blend.** Deepen the crease and outer corner with *take a bow*, blending the edges.
3.  **Add the shimmer.** Press *center stage* or *twinkle toes* onto the center of the lid. Add *spotlight* to the inner corner for extra dimension.

The packaging follows the ballet theme. It is an **icy pale-blue and silver compact with a clear window lid**, in a matching starburst-print box, and part of a wider r.e.m. beauty holiday lineup in the same frosty palette.

## Where to Buy

-   **US:** [r.e.m. beauty](https://rembeauty.com/products/the-prima-palette), [Ulta Beauty](https://www.ulta.com/p/prima-palette-pimprod2062176?sku=2661298) ($44.00)
-   **UK:** Not yet confirmed
-   **International:** Not yet confirmed

## Sources

-   [r.e.m. beauty: The Prima Palette product page](https://rembeauty.com/products/the-prima-palette)
-   [Ulta Beauty: The Prima Palette listing](https://www.ulta.com/p/prima-palette-pimprod2062176?sku=2661298)
-   BeautyVelle launch report (release date and price)

![Fingertips swatched with take a bow deep plum matte, spotlight peachy shimmer, and barre naked soft pink matte.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/50037ed1-b56c-4d27-8b24-fc4dc134c69d.webp)

![Open Prima Palette floating with a blue satin ribbon curling around it on a pale blue background.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/658a55b3-d26c-4ae7-8a4c-13ba223e0def.webp)

![Four-panel collage of models wearing shimmery pink and plum eyeshadow looks with glossy lips and rosy cheeks.](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/ce7c8cfd-a301-477e-97e8-cde62bef1ca8.webp)

![R.e.m. beauty holiday collection of palettes, lip glosses, mascaras and sticks arranged with white gift boxes](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/5380b5c1-2f17-4a03-8695-10467f2f0040.webp)