# e.l.f. Lip Plumping Gloss New Shades 2024: Sweet Talker, Chocolate Glaze & Petal Pressed

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/1748-elf-lip-plumping-gloss-new-shades-sweet-talker-chocolate-glaze-petal-pressed
- Published: 2024-05-31T21:18:59.000Z
- Tags: elfcosmetics

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![Five e.l.f. Lip Plumping Gloss tubes in pink, peach and nude shades on a pink background with the plush applicator](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/01df724c-0110-487d-a963-db46d407c7b2.webp)

![e.l.f. Lip Plumping Gloss promo showing the new ultra-plush applicator and sleeker packaging](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/98be7807-5ba5-4b5b-90cb-245573649d99.webp)

![e.l.f. Lip Plumping Gloss shade chart with swatches including Sweet Talker, Chocolate Glaze and Petal Pressed](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/a97156e1-3a72-4bf9-b571-ed666d5b8559.webp)

**News brief:** in May 2024, e.l.f. Cosmetics relaunched its Lip Plumping Gloss with three new shades, a plusher applicator and slimmer packaging. The new shades were Sweet Talker, Chocolate Glaze and Petal Pressed. The formula stayed the same, and the gloss is now $8 on elfcosmetics.com.

| Detail | Info |
| --- | --- |
| Brand | e.l.f. Cosmetics |
| Product | Lip Plumping Gloss |
| Release date | May 2024 (new shades and packaging) |
| Price | $8 as of September 25, 2026 ($7 at launch) |
| Shade range | 12 shades |
| Rating | 4.2 out of 5 from 1,097 reviews on elfcosmetics.com |
| Availability | [elfcosmetics.com](https://www.elfcosmetics.com/products/lip-plumping-gloss) |

## What Are the New Shades?

| Shade | e.l.f.'s description |
| --- | --- |
| Sweet Talker | Dusty pink shimmer |
| Chocolate Glaze | Rich brown shimmer |
| Petal Pressed | Rosy beige |

All three are still listed. The full range: Pink Sugar, Bahama Mama, Champagne Glam, Chocolate Glaze, Mauve Lady, Petal Pressed, Pink Cosmo, Pink Paloma, Praline, Sparkling Rosé, Sweet Talker and Mocha Twist.

## What Changed in the Relaunch?

According to e.l.f., the plumping formula is "the same great lip plumper you love". What changed is the extra-plush applicator and sleeker, more compact tube. The brand promises a sheer wash of color, "high-octane shine" and a tingly, cooling feel that makes lips look fuller.

## Is the Tingle Normal?

Yes. e.l.f. says to expect it. **Our take:** the cooling-tingle sensation is how most drugstore plumpers create a short-term fuller look. If you have sensitive or chapped lips, patch-test before wearing it all day.

## Confirmed and Not Confirmed

**Confirmed:** the new shades, current $8 price, 12-shade range and review rating, from e.l.f.'s product page on September 25, 2026. The default shade, Pink Sugar, was shown as out of stock ("on vacay") that day.

**Not confirmed:** the stock status of every other shade, and Ulta pricing.

## How Is It Different From Pout Clout?

e.l.f. also sells Pout Clout, a plumping lip pen. The Lip Plumping Gloss is the tube-and-wand option with more shimmer shades. Choose Pout Clout if you prefer a click-pen format.

**September 25, 2026 update:** we added the full shade list, current price and rating from e.l.f.'s site.

Have you tried the new applicator? Tell us what you think in the comments.