# Bobbi Brown Extra Plump Lip Serum New Shades: Formula, Price & Who It's For

- Source: Beauty Talk Club (https://beauty-talk.club) — makeup and beauty release coverage
- URL: https://beauty-talk.club/posts/1306-bobbi-brown-extra-plump-lip-serum-new-shades-formula-price-who
- Published: 2024-03-16T22:31:31.000Z
- Tags: bobbibrown

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![Bobbi Brown Extra Plump Lip Serum new shades](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/6b482cd7-659c-4beb-abf5-d83ac8367e86.webp)

![Bobbi Brown Extra Plump Lip Serum applicator and shades](https://beauty-talk-image-prod.s3.us-west-2.amazonaws.com/posts/95cdd2da-111b-49aa-bf06-d2055fcf004c.webp)

Bobbi Brown announced 11 new shades of its Extra Plump Lip Serum in March 2024, including a clear one, described as a serum-strength lip treatment that plumps, defines and shines. A current Bobbi Brown listing surfaced in search results at $28 under the name Extra Plump Lip Oil Serum, but the site blocked our request, so we couldn't confirm details there.

| Detail | Info |
| --- | --- |
| Brand | Bobbi Brown |
| Product | Extra Plump Lip Serum |
| Release date | New shades announced March 2024 |
| Price | Not stated at announcement; $28 shown for the Extra Plump Lip Oil Serum in search results (not verified on the page) |
| Availability | bobbibrowncosmetics.com |
| Shades | 11 in the 2024 launch, including a clear shade |
| Claims | 24-hour moisture, 8-hour shine |
| Key ingredients | Six botanical oils, Extra Plump Complex |

## What Does the Extra Plump Lip Serum Do?

Bobbi Brown says the serum-potency lip treatment replenishes, plumps, defines and shines, with visibly plumper lips and smoother lip lines. The formula is infused with a blend of six botanical oils and powered by the Extra Plump Complex, and the brand claims 24-hour moisture and 8-hour shine.

## What Were the New Shades Inspired By?

The March 2024 shades were inspired by the original favorites, and included a clear option. Bobbi Brown's site lists shades, but we couldn't open the page to get a full list.

**Our take:** a clear shade in the set is a practical choice for people who want the plumping treatment without color, and layering a tint over it is a common way to use a lip serum. Which shade suits you depends on your lip color, and we haven't swatched them.

## Should You Buy It?

**Buy it if** you want a lip treatment with a glossy finish and a plumping claim, and you're fine with a mid-range price.

**Skip it if** you want a matte lip, or you're sensitive to plumping ingredients. The brand names the Extra Plump Complex but we could not read the full ingredient list.

## What Is Confirmed, and What Is Not?

**Confirmed:** the March 2024 announcement details (11 shades, clear shade, six botanical oils, Extra Plump Complex, 24-hour moisture and 8-hour shine).

**Not confirmed:** the current price and shade count, and whether the current Extra Plump Lip Oil Serum is the same product under a new name or a related one. Bobbi Brown's site returned an access error, so the $28 figure, the name "Extra Plump Lip Oil Serum" and the shade names come from search-result snippets, not from the page.

**September 21, 2026 update:** we tried to re-check Bobbi Brown's product page and couldn't open it, so treat current pricing and stock as unconfirmed.

Have you tried it? Tell us which shade you chose in the comments.